Schindler Global Re-Branding
The Urban Mobilty Provider
From elevator manufacturer to mobility service provider: A new, strategic orientation of Schindler required the development and, for the first time, globally uniform implementation of a re-branding.
Services
(as Head of Brand Management Schindler Management AG)
Brand positioning
brand story
corporate design
Omnichannel implementation
Development and implementation of brand management tools
Brand management: Establishment of processes and structures for global brand management
Internal branding
Naming, claims
Brand evaluations